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Реферат ""Cultural imperialism"" and ""cultural diplomacy"" (english)

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Текст реферата ""Cultural imperialism"" and ""cultural diplomacy"" (english)

Perhaps, “cultural imperialism” and “cultural
diplomacy” are sufficiently young, but it concerns only word
combinations. Mankind always tries to chose definitions to different
phenomena, in particular in sphere of politics, in such way the words
“ideology”, “myth”, “propaganda” have
Cultural imperialism and cultural diplomacy can be considered just as
more or less aggressive method of propaganda activity.
The process of clearance of relationship between journalism and
propaganda is as two instruments of cultural diplomacy and cultural
What is the aim of cultural diplomacy and cultural imperialism:
forming of political regimes, decision of some economical problems or
something else? A large use of considering definitions makes doubts
that the aim of spreading ideas can be contain in one word. Most
probably it is a complex of aims. But what politics is more
successful? “Whip” politics or “cake” politics?
New epoch, epoch of globalization, epoch of powerful mass media has
opened new opportunities for propaganda. A man is grasped from TV
every day; the material chosen by journalists has turned out in a
stream of huge amount of information. “It is [TV] the crucial
source of information about the outside world”. (Negrine op.
Cit., ibid., p. 100). Naturally that if even journalists have no
enough time for interpretation of the information, what hopes may be
for average spectator to interpret this information correctly.
“TV is a “heavily selected interpretation of events”
(R. Hoggart “Bad news”. London, 1976, p.x.). In the stream
of the information a spectator managed by own prejudices and moral
brought from without is building from the information knots a picture
of his own world. People received the opportunity to know so many
things without learning anything. At the sense level a person
understands that he is manipulated (probably because of that
spectator’ s appreciation of journalists are so low). From the
other side the information containing burning topics of the day,
sharply and easily for understanding given, wakes up in a person so
powerful impulse which it’ s very difficult not to be obeyed. As
never before a man has become such unprotected against foreign
influence, the question is what ideology will be more correct key for
this or that country. From the other side despite that a man has
learned to get over large distances for a short time, people have not
became closer one another. It may be called “the theory of
unknown people”. Unknown people are making clothes for us,
selling foods, unknown people are defending us as a Police, unknown
people are teaching our children, building our houses. When we are
traveling by bus or by plane our lives are in the hands of unknown
people. Why not to let these unknown people to take possessions of our
minds (through TV and sound